Federal Government

Conservatives lay out re-election strategy in secret document

Posted on Mon, Feb 10, 2014 - 12:00am

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Adrian Wyld / THE CANADIAN PRESS file photo

The federal Conservatives have plotted a road map to a 2015 election campaign that counts on a massive donor- and voter-targeting effort, a communications onslaught, and a bid to “leverage” the popularity of Laureen Harper, the prime minister’s wife, according to documents obtained by the Star.

The 70-page slide show presentation to the Conservative party’s national council last weekend by executive director Dimitri Soudas appears to acknowledge that Prime Minister Stephen Harper has work to do to reach out to Canadians and win their trust for another government.