Opinion: Princess Leia ultimately killed by the real Darth Vader (Dr. Stuart Kreisman)

Smoking remains the leading preventable cause of death in Canada and worldwide, killing one in two smokers, or 45,000 Canadians annually. Smoking accounts for 10 per cent of all deaths in Canada, and kills more people than alcohol, drugs, car accidents, murder, suicide, and AIDS combined.

The tobacco industry has repeatedly lied about what they knew and when they knew it, intentionally manufactured controversy where none existed, deliberately increased the addictiveness of cigarettes, and targeted women, children and minority groups. 

The tobacco industry must continue to find ways to market to children if they hope to survive. They know that about 90 per cent of smokers start before age 18, and if they can’t addict someone by then, it is highly unlikely that person would ever become their customer. Movies are one of the main legal avenues remaining for the industry to (indirectly) market to children.

Dr. Stuart Kreisman writes

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